> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.claid.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# AI Photoshoot 🤳🏻

## What AI Photoshoot does
AI Photoshoot creates product photography from:
* Your product image
* A chosen aspect ratio
* A generation mode
* A text prompt describing the world around the product
It is not just “add a background.” It can create a full visual direction around the item: lighting, mood, setting, composition, styling, and camera feel. Think premium ecommerce hero shot, summer campaign visual, skincare-on-a-marble-counter moment, or a clean ad image for paid social. ✨

## How it works
1. **Upload your product**
Upload a JPG, PNG, WEBP, or HEIC file up to 10 MB. You can also choose an existing product image from Studio assets.
2. **Place the product on the canvas**
Put the item where you want it to sit before generating. You can remove its existing background first if needed.
3. **Choose an aspect ratio**
Studio currently offers:
    * 16:9 — wide banners and landscape ads
    * 4:3 / 3:2 — classic product and editorial layouts
    * 1:1 — square listings and feed posts
    * 2:3 / 3:4 — portrait product content
    * 9:16 — Stories, Reels, and vertical ads 📱
4. **Pick a generation mode**
This tells Claid how much control you want over the composition.
5. **Write the prompt**
Describe the scene around the product: place, background, lighting, mood, styling, and shot type.
6. **Choose how many variations to generate**
Generate between one and four options, then save the strongest result to your Creations library.


## Generation modes explained
### Precise
Use **Precise** when the product’s placement matters.
Claid keeps the product where you positioned it on the canvas, then builds the scene around it. This is the go-to setting for clean ecommerce layouts, visual consistency, and product shots where you already know the composition.
**Best for:** PDP hero images, catalogue assets, clean ads, and brand templates.
### Creative
Use **Creative** when you want AI to make the composition call.
Claid chooses the product’s position and scale based on the prompt. This gives the model more freedom to create a visually stronger scene.
**Best for:** Campaign concepts, lifestyle visuals, social content, and exploring different creative directions fast.
### Inspiration
Use **Inspiration** when you have a reference image with the vibe you want.
Upload a reference image and use it to guide the new result’s overall direction—think colour palette, lighting, scene energy, or composition style.
**Best for:** Matching a campaign moodboard, recreating a visual feeling, or keeping a collection consistent.
### Background
Use **Background** when you already have the exact scene you want to use.
Add a background reference image, then place your product into that environment.
**Best for:** Using a specific branded set, a selected location, or a campaign background that is already approved.
### Product Swap
Use **Product Swap** when you have a mockup-style reference image.
Claid uses the reference as the base composition and swaps in your product.
**Best for:** Reusing a successful ad layout, testing multiple products in one scene, or adapting creative without rebuilding it.

## How to write a good prompt 💬
A strong prompt gives Claid clear context without becoming a novel. Use this formula:
**Place + surroundings + background + lighting + mood + shot type**
Example:
> A premium skincare serum on white travertine, surrounded by soft green leaves and a folded linen towel, warm morning sunlight from the left, clean spa mood, editorial product photography, shallow depth of field.
Try to include:
* **Place:** marble table, bathroom shelf, studio plinth, beach sand
* **Surroundings:** leaves, fruit, fabric, flowers, props
* **Background:** soft beige wall, sunlit kitchen, blurred city window
* **Lighting:** diffused daylight, dramatic side light, golden hour
* **Mood:** minimal, playful, premium, calm, bold
* **Shot type:** editorial close-up, product hero, overhead flat lay

## Best use cases 🚀
AI Photoshoot is especially useful for:
* Ecommerce hero images
* Product launch campaigns
* Lifestyle product photography
* Marketplace visual upgrades
* Seasonal content without a new shoot
* Paid-social ad variations
* Testing several creative directions before production
* Turning one clean product cutout into multiple channel-ready visuals

## Quick tips
* Start with a sharp product image and a clear product outline.
* Use **Precise** when placement and consistency matter.
* Use **Creative** when you want more surprise and stronger scene exploration.
* Keep prompts focused on one visual direction at a time.
* Generate multiple variations when selecting an ad or hero image—the first output is not always the main character. ✨

## Add motion to your finished image
Use your finished product image in [Image to Video](https://claid.ai/studio#operation=animation) to create a short clip. Describe a simple movement or camera direction, and add sound if it suits the scene. For a talking clip, the starting image should already show a person with the product.
Video generation is a separate step with its own credit cost. [See the Image to Video guide](https://help.claid.ai/en/article/image-to-video-19gq3tc/) for starting-image tips, prompts and pricing.